The Story Behind Treatly

Iโ€™m Taylor โ€” founder and CEO of Treatly, and yes, a total snack enthusiast. I started this business while I was a full-time student, fueled by a simple goal: to create better snacks that actuallyย fitย into busy, real-life routines. I wanted something nutritious, shelf-stable, and fun โ€” the kind of snack you could take on a hike, toss in your bag, or enjoy at home without sacrificing flavor (or ingredients you can pronounce).

I started experimenting with freeze-drying back in 2020 and launched Treatly with just two products. Since then, itโ€™s grown into so much more than I ever imagined โ€” weโ€™ve expanded our line to include everything from feel-good fruit Crunchies to playful confections and even a Treatly Pup Cup (because yes, our furry friends deserve to snack on the wild side too!).

Iโ€™ve built this brand from the ground up, combining my love for innovation and marketing with the power of community. What started on social media has turned into a loyal following of overย 50,000 people, with millions of viewers discovering Treatly every day.

Over the years, weโ€™ve celebrated multiple sold-out launches (some within the first hour!), rebranded to better reflect our values, and had the chance to collaborate with amazing businesses and fellow entrepreneurs. Through it all, the mission has stayed the same: to make snacks that are just as fun as they are nourishing โ€” and to build something we truly believe in.

Thanks for being a part of this wild journey. I canโ€™t wait to show you whatโ€™s next.

Taylor Dechamplain

Founder & CEO, Treatly